CO-FOUNDER, CMBDO, DIRECTOR OF PUBLIC RELATIONS
Jennifer Newman is the Chief Marketing & Business Development Officer and Director of Public Relations at UNW Inc. She is responsible for providing both strategic leadership and support to the executive team, office leaders, marketing professionals and others in establishing and achieving business development goals. She is also responsible for strategizing, research and discovery, while further creating and developing the brand and its coordinated elements through marketing communications and events efforts.
Ms. Newman is a marketing and communications professional with a strong background in technology, start-ups, and entertainment. She is also a toy analyst for many top media outlets, including Extra, CBS Evening News, Access Hollywood, NBC News, CNN, and CNBC, and runs the popular blog TheToyGirl.com. She has held executive positions at top international public relations agencies, including Ruder Finn, 5WPR, and Lippe Taylor. She specializes in creating, managing, and implementing strategic integrated marketing communications programs that work seamlessly in the tangible world and digital world. Jennifer is the founder of JenBen Communications, which was a well-known public relations agency for the teen and youth markets. She has represented clients such as Toy Fair, Volkswagen, Subaru, DaimlerChrysler, DuPont, ExxonMobil, and dozens of major and start-up consumer and luxury brands. Ms. Newman received a BA in English and Journalism from Lehigh University, and a Master’s degree in childhood education from Pace University.